Competitors
You choose the set of brands your share of voice is calculated against, and you can change it whenever you want.
- Enabling or disabling an entity changes the historical share of voice, and the product warns you before you do it.
- The comparison uses the same responses as your metrics: same denominator, same window.
How it works
You choose the entities your share of voice is calculated against, with their aliases and domains. The set is evaluated at calculation time: enabling or disabling an entity also changes the historical series, and the screen warns you before applying anything.
What you see on screen
The entity list with enabling, disabling and deletion; and in the dashboard and intelligence, the comparison of share of voice, presence, citations and sentiment against each competitor.
Who it is not for
It does not spy on anyone’s traffic or keywords: it compares what AI engines say about each brand within the same responses you already pay for. Same denominator, same window.
Availability by plan
On every plan. The new-competitor alert, which warns when an entity you do not follow starts appearing, requires Pro or Agency.
The most repeated question
- Why did my historical share of voice change?
- Because share of voice is calculated against the active competitor set. Changing the set changes the denominator of the whole series; that is why the product warns you first and the evidence keeps the original responses.
The scanner runs 10 real responses and returns your score with its breakdown in about 60 seconds, no sign-up.
Free scanner