How do I choose the competitors?

Start with the ones the system detects and add yours afterwards. The temptation is to include the sector's big three, and that is usually a mistake: if their authority is light years ahead, the whole gap lands in the unreachable box and the report is useless for planning.

What exactly is being one step away?

Ranking between eleventh and twentieth when somebody your size is already on page one. It is the box where a content or internal linking adjustment usually suffices, and that is why it comes first in the report.

Is cannibalisation always bad?

Not always, and that nuance matters. Two pages competing on a brand query can coexist. Two competing on the commercial query that brings you customers cannot: there the signal splits and neither rises. The report marks which is which instead of alarming about everything.

Is this useful for AI visibility?

Indirectly: models with search enabled lean on what they find, and being off page one sharply reduces the odds of ending up cited. But it is not a mechanical relationship, and anyone selling it as one is oversimplifying.

SEO and rankings

The gap between your site and theirs

It crosses your domain with up to ten competitors and splits the result into categories: where you are close, where you are absent, where you already win and where you compete against yourself.

Up to ten competitors at once, not one against one
Gap categories instead of a flat list: absent, one step away, tied and ahead
Cannibalisation detection: two of your own pages fighting over the same query

Free scanner See the full pricing

The problem

You know who your competitors are in the market, but not who competes with you in search.
A list of two thousand keywords they have and you do not, with no idea where to start.
You sit at position twelve on fifty queries and did not know: those are the cheapest to recover.

The best return is not on what you lack: it is on what you almost have.

How it works

Comparing two lists is easy; the hard part is saying what to do with the difference. That is where the work is.

1
Pick the competitors that matter
Yours, or the ones the system detects by crossing your queries. They usually do not fully match, and the difference is information: somebody is taking your traffic without being on your radar.
2
Split by gap type
Not appearing is not the same as sitting at twelve. The first needs new content; the second often just needs an adjustment. Separating them changes the whole shape of the quarter.
3
It flags what you do to yourself
When two of your pages alternate on the same query, neither consolidates. It is a problem invisible in average positions and fixable without writing anything new.

What you get

One table per category, with the most profitable at the very top.

The ones you are one step away from, which pay off soonest.
The absent ones with real demand, which are the quarter's content plan.
The cannibalised ones, with the two clashing URLs flagged.

Measure before you pay anything

The scanner runs 10 real responses in about 60 seconds. No signup, no card. If the number it returns tells you nothing, do not buy.

Measure my brand

Who it is for

Anyone publishing for years who suspects there is money in what they already have.
Agencies in a first client meeting, where this report opens the conversation.
Large sites with years of accumulated content and undetected cannibalisation.

It is not for you if...

It is not for you if you have just launched. With no history of your own, the comparison lands entirely in one box and tells you nothing.

Then look at Organic research

An honest comparison

	By hand	With Citenza
What it costs you	Exporting two reports and crossing them in a spreadsheet.	Up to ten competitors in the same query.
The method	A flat list with no categories, where everything weighs the same.	Gap categories, with your own cannibalisation flagged.
Repeating it next month	Repeating the cross for every new competitor, by hand.	Add a competitor and everything recalculates.

Availability by plan

Available from Starter with five competitors, and up to ten on Pro and Agency. The competitor count drives the cost, because each one is another query to the data provider.

See the full pricing

Honest questions

How do I choose the competitors?: Start with the ones the system detects and add yours afterwards. The temptation is to include the sector's big three, and that is usually a mistake: if their authority is light years ahead, the whole gap lands in the unreachable box and the report is useless for planning.
What exactly is being one step away?: Ranking between eleventh and twentieth when somebody your size is already on page one. It is the box where a content or internal linking adjustment usually suffices, and that is why it comes first in the report.
Is cannibalisation always bad?: Not always, and that nuance matters. Two pages competing on a brand query can coexist. Two competing on the commercial query that brings you customers cannot: there the signal splits and neither rises. The report marks which is which instead of alarming about everything.
Is this useful for AI visibility?: Indirectly: models with search enabled lean on what they find, and being off page one sharply reduces the odds of ending up cited. But it is not a mechanical relationship, and anyone selling it as one is oversimplifying.

Start with what you almost have

And measure the other front too: in AI engines the gap is usually wider and nobody is watching it.

Free scanner Back to the catalogue

Pick the competitors that matter

Split by gap type

It flags what you do to yourself

Measure before you pay anything

It is not for you if...

Start with what you almost have